The Shopping Motivation Analysis Of Nike Shoes copyright Among STIE PGRI Dewantara Students

The Shopping Motivation Analysis Of Nike Shoes copyright Among STIE PGRI Dewantara Students

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The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes copyright products.This study uses descriptive research Advanced Wound Care - Cellulose with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool.The measurement scale used in this study is a Likert scale.Data analysis method used is descriptive analysis with SPSS for Windows.The results Showed that hedonic motivation predominates in encouraging Whip consumers to buy and use the Nike shoe s copyright products Compared to the utilitarian motivation.